Lesson 9 of 12 · 10 min

Sponsorships and brand deals

A brand is paying for your audience’s attention and trust. Price it like that.

1. 1The deal is more than the post: what you make, where it runs, and for how long.
2. 2Usage rights (the brand using your content in its own ads) cost extra and should have an end date.
3. 3Exclusivity (no working with competitors) costs extra too.
4. 4Gifted products are gifts. Content in return is work, and work gets paid.