Launch feature
A feature in the weekly letter and your tour stops listed in the app’s events.
Hot Literati
People who read on purpose.
Hot Literati is a membership app and community for readers, writers and artists, mostly women in their twenties and early thirties. They come for the monthly book club and short courses, and they stay to make their own work.
Reach
153.9Kfollowers and subscribers across platforms
Instagram engagement12.7%4.2K interactions from 33.2K accounts reached in the last 28 days
TikTok engagement7.4%Likes, comments, shares and saves per view on our last 11 videos
Reads per letterAbout 2,500Each weekly letter, read by email and on the web
A city nightAbout 30 guestsAuthor nights, salons and screenings
Who they are
Mostly women, mostly 18 to 34.
Gender
83%17%
Women 83%Men and others 17%
Age
35%51%14%
18 to 24 35%25 to 34 51%Other ages 14%
TikTok audience, our largest channel.
Students at NYU, Columbia, Boston University and Michigan, and young professionals building creative careers. Most call themselves readers and writers first. Among them are designers, illustrators, photographers, filmmakers and musicians who publish their work in the app.
58city chapters in 12 countries
Our largest communities are in New York and Chicago, with members in London, Paris, Berlin, Toronto, Montreal, Stockholm, Sydney, Abuja, Johannesburg and more. Real rooms in real cities: author nights, salons, screenings and member-hosted events.
Inside the app
They don’t scroll past. They finish things.
231 hoursof timed reading and writing sessions
187books finished, from 921 shelved
117Kwords written by members
404Academy courses completed
87purchases of members’ own work
519blog posts and podcast episodes published
Who we’ve worked with
Publishers, estates and labels come to us when a book, an author or an artist needs readers who will show up.
Authors on our podcastRachel Yoder (Nightbitch), Lili Anolik (Didion and Babitz) and Leigh Stein
Madewell × New York Public LibraryTheir literary night on the Upper East Side, covered on our blog
Verve Label GroupArtist access and live shows for our music writing, including Mei Semones at Lincoln Center
Lucila’s Film ClubAn Orlando screening and book club night at Genesis Cinema, London
Jouissance ParfumsScent for every guest at our Anaïs Nin party in New York
OthershipA sit-down with founder Robbie Bent at the Flatiron bathhouse
Ways to work together
Inside the ritual, never on top of it.
Every placement is labeled and chosen by us. Never inside a member’s own work. Tell us what you’re launching and we’ll send a rate card built around it.
For books and authors
Full campaign
Letter spotlight, an in-app banner, an Instagram Reel and stories, and a TikTok.
Book club month
The full campaign, plus your book as the month’s pick and a live salon with the author.
For brands
Story
An Instagram Reel and three stories on Hot Literati, plus a story from Hailey.
Feature
Everything in Story, plus a TikTok, a letter feature and a post on the blog.
Season
Three months: a Reel, a TikTok and a letter feature each month, a salon in your world, and 90 days of usage rights.
Product at our nights
Your product in guests’ hands at a city night, with a mention in the event recap. Dedicated posts are paid.
The founder
Hailey Denise Colborn aka hailo
Princeton English graduate, Miss Teen USA 2018, and the creator behind @hotliterati, one of TikTok’s best-known literary accounts. She writes and performs music as hailo, and is finishing her debut novel.
23KInstagram followers of her own, about 143K views a month
Let’s make something members want.
Hot Literati is operated by Pulchritude Media LLC. App, audience and engagement figures as of November 3, 2026.