Lesson 7 of 12 · 10 min

Selling direct to your people

Followers aren’t customers. The people who give you their email are much closer to it.

1. 1Expect a small share of any audience to buy. Low single-digit percentages are normal.
2. 2An email list is yours. A platform can change its rules or show your posts to fewer people.
3. 3Personal messages convert far better than posts. One real note beats ten stories.