Lesson 6 of 12 · 15 min

Getting stocked

How to pitch a shop, a bookstore or a venue so it’s an easy yes.

1. 1Pick shops whose customers are already your people. Visit, buy something, and notice what they carry.
2. 2Make a one-page line sheet: photos, prices (wholesale and retail), minimum order, and how to order.
3. 3Email the buyer by name with two lines on why it fits their shop, plus the line sheet.
4. 4Follow up once after a week. Then leave it.