Lesson 5 of 12 · 10 min

Wholesale and consignment

The two ways shops carry your work, and the numbers behind them.

1. 1Wholesale: the shop buys it from you up front. The usual wholesale price is about half of retail (shops call doubling it “keystone”).
2. 2Consignment: the shop pays you only when it sells. Splits are often 60/40 or 50/50, with you taking the bigger share.
3. 3Wholesale is less money per item but certain. Consignment is more per item but you carry the risk.
4. 4Your retail price has to leave room for wholesale, or you’ll lose money in shops.